SEO Audit Services That Uncover Exactly Why Your Website Is Not Ranking — and How to Fix It

• Your rankings have dropped suddenly or declined gradually over months
• Your website generates very little organic traffic despite having content
• You launched a new website or completed a redesign and traffic fell
• You have been investing in SEO but are not seeing meaningful results
• A competitor that was below you on Google has overtaken your rankings
• Your website was recently migrated to a new platform or domain
• You have never had a professional SEO review and do not know your baseline
• You suspect a Google algorithm update has negatively impacted your site

Any one of these situations warrants a full SEO audit. Clykboost identifies exactly what has gone wrong and exactly what needs to happen to fix it.

Technical issues are the most common — and most damaging — SEO problems on websites. A single technical error can prevent Google from crawling or indexing hundreds of pages simultaneously. Our technical audit covers:

• Crawlability — can Google access and crawl every important page on your site
• Indexation — which pages are indexed, which are excluded, and whether the right pages are in each category
• Site speed and Core Web Vitals — Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint scores across mobile and desktop
• Mobile usability — how your website performs on mobile devices where Google applies mobile-first indexing
• HTTPS and security — SSL implementation and mixed content issues
• XML sitemap — completeness, accuracy, and submission status in Google Search Console
• Robots.txt — whether important pages are accidentally blocked from crawling
• Redirect audit — chains, loops, broken redirects, and unnecessary redirect hops
• Canonical tags — correct implementation preventing duplicate content issues
• JavaScript rendering — whether Google can access content rendered by JavaScript
• Structured data — schema markup presence, accuracy, and error status
• Hreflang implementation — for multilingual or multi-regional websites

This connects directly to our on-page SEO and search engine optimization services — where technical issues identified in the audit are resolved as part of ongoing SEO work.

We audit every important page on your website for on-page optimisation quality — covering:

• Title tag presence, length, keyword inclusion, and uniqueness across all pages
• Meta description presence, length, and click-through rate optimisation
• H1 tag presence and keyword relevance — one per page, always
• Heading hierarchy — logical H2 and H3 structure across all content
• Keyword targeting — whether each page targets a clear primary keyword with appropriate density
• Content depth and quality — thin content pages failing to rank due to insufficient value
• Duplicate content — identical or near-identical content across multiple URLs
• Internal linking — coverage, anchor text distribution, and orphaned pages with no internal links
• Image optimisation — alt text presence, file sizes, and naming conventions
• URL structure — clean, descriptive, keyword-relevant slugs

Beyond individual page optimisation, we audit your overall content strategy for SEO performance — identifying keyword cannibalisation issues where multiple pages compete for the same query, content gaps where your site has no coverage of high-value keyword opportunities, and underperforming content that needs improvement, consolidation, or removal.

This content audit feeds directly into a content strategy that our content marketing and blog writing services execute.

Your backlink profile is one of the most important ranking factors — and one of the most commonly misunderstood. We audit your full backlink profile covering:

• Total backlink count and referring domain diversity
• Domain Authority distribution — what percentage of links come from high-authority versus low-authority sites
• Anchor text profile — distribution of branded, keyword, and natural anchor types
• Toxic and spammy backlinks — links from harmful sources that may be suppressing rankings or risking penalties
• Competitor backlink gap — high-authority sites linking to competitors but not to you
• Lost backlinks — previously existing links that have been removed or broken

The backlink audit connects to our link building, guest post services, and off-page SEO services — where audit findings are turned into a link building strategy.

We analyse your current keyword rankings — identifying which keywords your website ranks for, where ranking opportunities are being missed, which pages are cannibalising each other for the same keywords, and how your overall keyword footprint compares to your top competitors.

Understanding why your competitors outrank you is as important as understanding your own website’s issues. We analyse the top-ranking competitors for your target keywords — their content strategies, backlink profiles, technical health, and on-page optimisation — and identify exactly what they are doing better and where they are vulnerable.

We review your Google Search Console data — crawl errors, manual actions, Core Web Vitals reports, index coverage, and search performance by page — and cross-reference with Google Analytics to build a complete picture of how your website is performing in organic search and where the biggest traffic opportunities lie.

For businesses with physical locations or local service areas, we audit your local SEO health — Google Business Profile completeness and accuracy, citation consistency across directories, local keyword rankings, and review profile strength. This connects to our dedicated local SEO service.

A detailed written report covering every area of the audit — technical SEO, on-page, content, backlinks, keywords, and competitor analysis — with specific findings, data, and evidence for every issue identified.

Not all SEO issues are equal. Some are critical and need fixing immediately. Others are medium-priority improvements. Some are quick wins. We prioritise every finding by impact — so your team knows exactly what to fix first to get the fastest ranking improvements.

A clear comparison of where your website stands relative to your top competitors — across domain authority, keyword coverage, content depth, and technical health — so you understand the size of the opportunity and what it will take to compete.

We walk you through the key findings in a consultation call — explaining what each issue means, why it matters, and how to prioritise the fixes. You leave with complete clarity on your website’s SEO health, not a report full of technical jargon that raises more questions than it answers.

The complete audit — technical, on-page, content, backlinks, keywords, and competitors. Recommended for businesses starting SEO from scratch, recovering from a ranking drop, or preparing for a major site change.

A deep-dive into your website’s technical health — crawlability, indexation, page speed, Core Web Vitals, structured data, and mobile usability. Ideal for websites that have recently been redesigned, migrated, or rebuilt.

A comprehensive review of your backlink profile — quality assessment, toxic link identification, competitor gap analysis, and anchor text profiling. Ideal for businesses that have done link building in the past and want to understand the quality and risk level of their current profile.

A specialised audit for online stores — covering product page optimisation, category page structure, duplicate content from product variations, faceted navigation issues, and site architecture for large product catalogues. Connects to our eCommerce SEO service.

A multi-location audit covering location page quality, Google Business Profile completeness across all locations, citation consistency, and local ranking performance by location. Connects to our franchise SEO service.

A large-scale technical and strategic audit for complex websites with thousands of pages — covering crawl budget efficiency, indexation at scale, site architecture, international SEO, and content governance. Connects to our enterprise SEO service.